Israeli transport planner Optibus buys US company and opens transit data center


Optibus, a maker of scheduling optimization software for bus fleets and public transport operators, makes its first global acquisition of a US company, marking a significant expansion into the US market for the Israel-based company.

Optibus is acquiring Portland-based Trillium, a software provider that works with transit operators and transit agencies to keep riders informed of options and changes, for an undisclosed amount. Under the agreement, Trillium will become Optibus’ global data center of excellence and operate as a subsidiary, integrating its public transport data streams and a team of 25 data experts into Optibus’ operations, according to the announcement.

Trillium was founded in 2007 and has worked with over 350 transit agencies and operators across the United States, including the Port Authority of New York and New Jersey, San Francisco Bay Ferry, DC Streetcar and the Departments of Transportation in Massachusetts, Oregon, Colorado, and other states to help them improve passenger experience and communication.

Founded in 2014, Optibus uses a combination of artificial intelligence, advanced optimization algorithms and distributed cloud computing to perform in-depth analysis and analysis of the numbers on anything that could affect public vehicle timetables: traffic, weather , drivers calling in sick, rock concerts increasing passenger numbers. loads, road closures. It also reduces CO₂ emissions, as buses can be scheduled more efficiently, according to the Israeli firm.

Last year, it launched its new geospatial software suite, which aims to make transportation networks in cities more passenger-friendly by visualizing crucial geographic information when planning routes. These can be bike lanes that riders can use to get to or from public transit, or shopping areas, schools, health clinics, or employment centers that riders might want to go to.

The suite can also display demographic data, highlighting how certain route changes might affect residents’ access to public transit. These capabilities can facilitate data-driven decisions that have the power to “significantly improve the accessibility, reliability and performance of networks that affect the lives of millions of passengers,” the company said.

Optibus said the acquisition of Trillium diversifies its service offering to include the US company’s data-centric products and services, including its General Transit Flow Specification (GTFS) manager, Transit Alerts, interactive maps and transit websites.

“Optibus will begin to take a consultative approach to addressing challenges that cannot be solved by software alone, but which also require data aggregation and analysis,” the company said.

Amos Haggiag, CEO and co-founder of Optibus, said the acquisition should strengthen the company’s position in the transportation technology industry in several ways.

Amos Haggiag, co-founder and CEO of Optibus. (Courtesy)

“Optibus is focused on operations and planning, creating optimized networks and running them efficiently. With this acquisition, we are expanding our services to passenger information management systems,” he told The Times of Israel via email.

“This is important because it makes Optibus the only complete solution for transit operations, not only in the United States but also around the world. It also helps our customers ensure that passengers receive accurate, up-to-date and available service information on Google Maps, Apple Maps, etc. We are committed to expanding our software platform to become the most robust and comprehensive solution on the market, and we will continue to pursue this vision through internal and external business developments,” he said. declared.

Haggiag said the purchase also gives Optibus a larger market share and will provide Trillium customers with access to more services.

“It’s equally important that the Trillium team is made up of world-class data and public transport professionals. They represent a major boon to us that will pay dividends in innovation and lead Optibus’ new Global Data Center of Excellence in Portland, Oregon,” he said.

Haggiag said Optibus hopes to address the challenges facing US public transportation agencies and operators with market solutions that include bringing new technologies to market.

“Optibus is focused on global expansion and creating more sustainable, fair and efficient public transport around the world,” he said.

The Optibus team in Israel. (Courtesy)

“Open data systems are what drive public transportation forward,” said Aaron Antrim, founder and CEO of Trillium, in a company statement. “By joining Optibus, Trillium will integrate its data-centric offerings into an end-to-end software platform for public transport operations, enabling us to continue to offer excellent support and advice to transit agencies and the State and Federal DoT. [Department of Transportation] customers in North America.

Optibus has raised $160 million to date from investors including Verizon Ventures, Pitango, New Era Capital Partners, Dynamic Loop and Blue Red Partners.

The company’s technologies are used in more than 1,000 cities, including San Francisco, Los Angeles, Las Vegas, Washington DC, London, Berlin, Singapore, Hong Kong, Kampala, Santiago and Auckland. Its customers include large private transport operators, public agencies, shuttle providers for universities, airports, events and businesses.

Optibus employs approximately 300 people in 16 countries.

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